Creating a culture-driven banking experience for Mox Bank
To develop an award-winning experience that attracted the next generation of banking customers, propelling them to No. 5 globally.
Translating the brand into experience
Mox’s brand essence incorporates modernity, innovation, and empowerment. It is very much a Hong Kong brand - positioning itself as a reliable friend and companion at a time when Hong Kong people were experiencing instability in their country.
Earlier work with a previous partner did not meet the CEO’s expectations in brand experience design and after a three-way pitch, AnalogFolk was awarded the honour of working with the in-house team to design the Bank from the ground up.
We brought the vibrancy, confidence and pride of the city to life through the experience we created - giving them a Bank that was progressive, exciting and new.
We drew the following from the brand to guide us in the brand experience design:
‘Proud’
‘Energetic & youthful’
‘Friendly & honest’
‘Smart’
‘Accessible’
The experience
Before
Brand experience provided by brand agency did not hit the mark in representing personality.
After
Brand experience was reimagined by AnalogFolk for MVP and since then, designed and scaled for App 2.0.
The
Results
Mox has been recognised as: